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Digital marketing agency dedicated to helping you find more clients and customers via online channels.

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Contact us via any of the following methods to discuss your business and how we can help you make more money.

+44 (0) 20 8050 9069

hello@uppi.co.uk

20-22 Wenlock Road, London, N1 7GU

+44 (0) 20 8050 9069

20-22 Wenlock Road, London, N1 7GU

Author: Andy L

[vc_row][vc_column][vc_column_text]Google has announced that in May they will be turning up the dial on the mobile ready ranking signal. This means if your website isn't optimised properly for the mobile web, you will see large drops in organic traffic. [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][ult_countdown datetime="2016/05/01 00:00:01" ult_tz="ult-usrtz" countdown_opts="smonth,sweek,sday,shr,smin,ssec" tick_col="#f8428d"][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] What does mobile ready mean? Mobile ready means your website displays properly on mobile devices.  What Google are trying to achieve is to make sure users have a good experience no matter what device...

What is a conversion rate? Your conversion rate is the percentage of visitors to your website that turn into enquiries. This is one of the most important metrics we measure. We are able to tell you the percentage of visitors who clicked on any version of ad, searched any keyword, or visited any page, who then in turn enquired about your services. How Do I Optimise My Conversion Rate? Optimising your conversion rate means making changes to your website,...

What Is An AMP? AMP stands for Accelerated Mobile Pages and were created mainly as a response to Facebook’s Instant Articles in October 2015. What AMP’s do is strip out most of the heavy code from a web page and help make it as fast as possible for mobile users. By now most law firms will have a responsive web design.  This means your website will most likely look good across all screen sizes and devices. However the side...

What Is Lateral Prospecting? Lateral prospecting allows us to generate new enquiries at a low cost per acquisition, and minimise the chance that a new enquiry is “shopping around”.  We are able to connect with new potential clients, often before they ever know that they need your services. The Traditional Buying Cycle Most new clients follow a similar route, here is the route in a very basic form: Awareness - They have become aware they need a solicitor Consideration...