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20-22 Wenlock Road, London, N1 7GU

+44 (0) 20 8050 9069

20-22 Wenlock Road, London, N1 7GU

Author: craigonuppi

If your firm is attracting new business through PPC adverts, pausing them during public and bank holidays might appear to make sense. This is especially true for the majority of law firms who aren’t equipped to deal with new client enquiries during public and bank holidays, and would have to put on additional staff to cope with them. Your law firm might not be open, but are your potential clients still looking? In almost every area of law,...

In most areas of law, the number of potential clients is influenced by outside factors, not your marketing. You cannot control how many businesses HMRC investigate, and you cannot influence the number of serious organised crime cases. These are not awareness based, and they represent an immediate need for legal representation. Therefore, there are a finite amount of potential clients available at any one time. It is - essentially - zero-sum game. That is, your firm’s client...