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+44 (0) 20 8050 9069

20-22 Wenlock Road, London, N1 7GU

Internet Marketing Blog

Uppi / Internet Marketing Blog

If your firm is attracting new business through PPC adverts, pausing them during public and bank holidays might appear to make sense. This is especially true for the majority of law firms who aren’t equipped to deal with new client enquiries during public and bank holidays, and would have to put on additional staff to cope with them. Your law firm might not be open, but are your potential clients still looking? In almost every area of law,...

[vc_row][vc_column][vc_column_text]Google has announced that in May they will be turning up the dial on the mobile ready ranking signal. This means if your website isn't optimised properly for the mobile web, you will see large drops in organic traffic. [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][ult_countdown datetime="2016/05/01 00:00:01" ult_tz="ult-usrtz" countdown_opts="smonth,sweek,sday,shr,smin,ssec" tick_col="#f8428d"][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] What does mobile ready mean? Mobile ready means your website displays properly on mobile devices.  What Google are trying to achieve is to make sure users have a good experience no matter what device...

What is a conversion rate? Your conversion rate is the percentage of visitors to your website that turn into enquiries. This is one of the most important metrics we measure. We are able to tell you the percentage of visitors who clicked on any version of ad, searched any keyword, or visited any page, who then in turn enquired about your services. How Do I Optimise My Conversion Rate? Optimising your conversion rate means making changes to your website,...

In most areas of law, the number of potential clients is influenced by outside factors, not your marketing. You cannot control how many businesses HMRC investigate, and you cannot influence the number of serious organised crime cases. These are not awareness based, and they represent an immediate need for legal representation. Therefore, there are a finite amount of potential clients available at any one time. It is - essentially - zero-sum game. That is, your firm’s client...

What Is An AMP? AMP stands for Accelerated Mobile Pages and were created mainly as a response to Facebook’s Instant Articles in October 2015. What AMP’s do is strip out most of the heavy code from a web page and help make it as fast as possible for mobile users. By now most law firms will have a responsive web design.  This means your website will most likely look good across all screen sizes and devices. However the side...