Your conversion rate is the rate in which traffic to your website converts into enquiries for your firm.
We approach conversion rate optimisation as a priority. When you are receiving paid traffic to your website, it is only logical to take every step to maximise your return on this investment.
Going about conversion rate optimisation isn’t always straight forward. There are the broad points like the angle and tone that your copy takes, down to mobile device compatibility and colour psychology.
Previous Conversion Rate Optimisation Success:
When one award-winning White Collar Crime firm started working with us, their website was converting above the industry average at 2.50%. This was a good base, but not a number we were willing to settle with.
After intensive work on their website and ad accounts, we are now in the top 1% of legal conversion rates at over 14%.
It is important to note here that these conversions are qualified and high-worth enquiries requiring expert legal representation, not requests to download a “white paper”.