Lateral Prospecting For Leads
What Is Lateral Prospecting? Lateral prospecting allows us to generate new enquiries at a low cost per acquisition, and minimise the chance that a new enquiry is “shopping around”. We are able to connect with new potential clients, often before they ever know that they need your services. The Traditional Buying Cycle Most new clients follow a similar route, here is the route in a very basic form: Awareness - They have become aware they need a solicitor Consideration...
