Generate new enquiries from businesses who require finance. These businesses would require finance to buy new stock, equipment, fill cash flow holes or urgent tax bills.
Design, copy write and built a highly targeted and converting website around all aspects of business lending.
First performed competitor analysis to see how competing businesses were marketing. We developed a strategy build from this foundation but which much more clickable headlines. We also built out a strategy targeting “types” of businesses.
Find and target business owners on LinkedIn and Facebook.
Design and write copy for a flyer to be handed out to businesses in the local area.
Gather data of every local business and send promotional emails to these businesses.
Over the course of 2 months generated more and 150 new enquiries. To achieve this we created an entirely new business finance brokering brand. We identified audiences on LinkedIn and Facebook who would be interested, identified successful keyword targets on Google Adwords and achieved a very impressive CPA using direct mail.