Find businesses who were mis-sold Interest Rate Swaps as a part of their Tailored Business Loan.
Finding people who don’t know they were mis-sold is always a tricky task. We decided to appear in front of people looking for the banks in question and the loan product that was mis-sold.
By targeting the questionable banks, we were able to show up in front of their clients. We showed these people a simple ad asking them if they were mis-sold, and funneled them through an informational site and to an enquiry page.
As a result the CPA was roughly £35 per lead, 10% of people who saw our ads clicked through to the website and 12% of these converted into an enquiry.