logo
Digital marketing agency dedicated to helping you find more clients and customers via online channels.

Search Engine Optimisation

Pay Per Click (PPC) Management

Conversion Rate Optimisation

Social Media Strategy & Management

Analytic Services

Let's Talk About Your Business
Contact us via any of the following methods to discuss your business and how we can help you make more money.

01392 92 50 50

hello@uppi.co.uk

Exeter, Devon, UK.

01392 92 50 50

Interest Rate Swaps

Interest Rate Swaps
Conversion Rate Optimisation, Pay Per Click, Web Design

Spec

Find businesses who were mis-sold Interest Rate Swaps as a part of their Tailored Business Loan.

Strategy

Finding people who don’t know they were mis-sold is always a tricky task. We decided to appear in front of people looking for the banks in question and the loan product that was mis-sold.

Implementation

By targeting the questionable banks, we were able to show up in front of their clients. We showed these people a simple ad asking them if they were mis-sold, and funneled them through an informational site and to an enquiry page.

Results

As a result the CPA was roughly £35 per lead, 10% of people who saw our ads clicked through to the website and 12% of these converted into an enquiry.

Date