The client needed help generating personal injury leads from people who live in New York City.
Their current website was not suitable for lead generation, we needed to create a new bespoke landing page to maximise the number of leads we can generate.
The Adwords account was structured ok but there was a lot of wastage in the keywords the ads were being shown to. This needed refining.
Constantly hone the landing pages to ensure a high level of conversions. Work on building the best site on Adwords, building trust that the business can handle the high complexity of the potential client’s case.
We built a new landing page using WordPress and Bridge to save the client money on the recurring monthly fees most landing page companies charge. We took inspiration from leading landing pages on Adwords but refined to make it seem more human. Conversion rates have been floating between 15 and 22%.