Find clients with lost pensions who would like help finding them and a review of their performance.
We predominantly wanted to use Adwords for this task as it put our client directly in front of people actively searching for their lost pensions.
As this is a competitive industry our creatives worked very hard to ensure our copy attracted more clicks that the competition, with standout appeals.
We managed to generate leads at an ok volume and cost. However many of the leads were out of spec and we cut the project short.