Renewables Business

Specification

Create a trusted renewable installation company brand and generate enquiries

Strategy

Branding

Choose a logo and typography that reflects both a modern engineering company and also green energy.

Website

Build a website that reflects the modern renewables engineering company brand and aims to be the most informative website in the renewables market. Fully onpage SEO.

Adwords

Identify key buying search terms, and also laterally prospect with keywords the target audience are likely to be searching.

Direct Mail

Collect data of key businesses who would benefit from renewables and could also afford it. Create a direct mail campaign that is eye catching, and warms prospects up for a telephone call.

Sales Presentations

Create a sales proposal that presents all the key facts and figures in an easy to understand way, and also builds trust to make the client feel confident in our services.

Implementation

We chose a gear shaped logo with a plant representing the green side of the business. The font chosen is very modern and reflected the modernness of the brand, this font was carried through all literature.

We targeted traditional renewable keywords with our adwords campaign. We also prospected people searching for heating oil based searches as these were the ideal customers, and created a dedicated site called No More Oil.

The sales presentation was a huge challenge. Due to the business being a startup, and average price of the installs, the sales presentation was used to build trust with potential customers. We created a presentation that showed a breakdown of expected returns on investment, energy savings, payback periods, as well as full detailed explanations of the technologies being proposed.

Results

Due to our work, we helped the business generate over £600,000 in 6 months. Industry organisations commented on the professionalism of our brand, and the largest supplier in the renewables industry remarked that our sales presentation was the strongest they’ve seen.