We are all familiar with paid search, but just may not know it by its name. Paid search platforms, like Google Adwords, show ads to users based on what they have searched for.
Of course, not everyone can be at the top of the page. This problem is solved using complex algorithms that decide which ads are best to show. Essentially, it is a dynamic real-time auction with millions of interested parties.
If it sounds complex, that’s because it is. As with many things, it is easy to advertise using Paid Search, but requires skill, time, and experience to out-smart your competition and generate cost-effective enquiries for your firm.
Previous Paid Search Management Success:
One firm instructed us after seeing value in their existing Paid Search campaign, but didn’t have the in-house expertise to take it to the next level.
Over a course of 1 month and on further to our 3 year on-going relationship, we have built out their campaigns to be extremely profitable and regularly attract complex and serious private cases. We attract these cases at a price many times lower than these enquiries would typically be brokered our for.
This frequently involves competing with household names, building trust in their boutique firm over companies with revenue exceeding $5bn. Even in these instances, we still manage to attract a high-caliber of client for this firm.