Alert! Will Mobilegeddon 2 Affect Your Business?
Google has announced that in May they will be turning up the dial on the mobile ready ranking signal. This means if your website isn’t optimised properly for the mobile web, you will see large drops in organic traffic.
What does mobile ready mean?
Mobile ready means your website displays properly on mobile devices. What Google are trying to achieve is to make sure users have a good experience no matter what device they’re using.
How do I make sure my website is mobile ready?
Follow this link and input your website URL, https://www.google.com/webmasters/tools/mobile-friendly/.
If you’re website is mobile friendly like ours, you should see a result like this.
If you’re website is like Akin Gump Strauss Hauer & Feld’s and not mobile friendly you, will see a screen like this.
What do I need to do?
First of all, if you’re website was redone within the last couple of years, complain and get your money back. Mobile friendliness has been a major consideration in any recent website build.
If you’re website is getting old and fails the test, then it might be time to look at a rebuild. Mobile accounts for 51% of all web traffic, therefore 1/2 your clients may be looking for your services via their mobile phone. We have found mobile traffic can have very high conversion rates for urgent criminal matters, eg a house in the process of being raided.
We have experience in building new mobile friendly websites, with their core focus on generating revenue. We are a firm believer in a website generating revenue and delivering a substantial ROI. If you take the mobile friendly test and find out your site will be penalised, contact us and we can discuss a strategy moving forward.