Avoid These SEO Business Mistakes
With the right SEO techniques, businesses can reap the benefits of ranking higher on search engines one of which is an increase in revenue.
However, in their quest to come out on top of Google pages, most small business will make mistakes that will work against their objectives.
The great thing is,
These mistakes can be avoided with a little planning and know how.
Let’s find out more!
- Working on SEO after launching the website
Many small businesses will start working on their SEO campaigns after setting up and launching the business website. Often, they will find that the initial ranking goes down even further.
Why does this happen?
Because the design of the website never took into account SEO planning. Many website designers often overlook the SEO factors that need to be incorporated into the new website to allow it to perform at its optimum SEO levels after it has been launched.
However, SEO needs to be looked at from a holistic perspective when creating a website from its layout, content creation, information architecture, as well as the URL changes on the various pages. 301 directing mapping also has a significant effect on SEO.
You need to make sure the website designer you choose is SEO experienced from the get-go.
- Looking at SEO from a short-term standpoint
Many business owners look at SEO as a short-term project where they implement certain strategies in the hope that they are going on rank higher on search engines.
However, it is the search engines themselves that come up with the different requirements and rules. A good SEO professional will guide you on what to do in order to boost your rankings and increase conversions by increasing traffic.
Considering Google has well over 200 different variables included in its algorithms, SEO should instead be viewed as a long-term investment in time and effort.
- Letting your web developer perform SEO functions
So, we agree that web designers and developers need to have SEO knowledge. But you can’t be a jack of all trades where you excel at both web development and SEO.
There are plenty of information and variables that need to be considered in both SEO and web development that no one person can be an expert at both.
- Falling for SEO offerings that seem too good to be true
It is no secret that SEO can be hard to implement. It requires you to invest a lot of your time and effort to be able to master it. Sometimes it might take years.
And there are no shortcuts.
SEO professionals and consultants will not come cheap. You should notice a red flag when someone provides you SEO offerings that promise to rank your site higher within days.
- Not tracking SEO efforts
You need to make use of tracking processes to see whether your SEO efforts are paying off. One of the tools you can make use of is Google Analytics. It is free and a great place to begin. Another excellent choice is SEMRush.
If you notice that your ranking is going up, then there is a high chance that your conversions are also going to improve.