Advantages of having a Social Media Strategy:
- Increases trust from potential clients
- Allows you to shape your firm’s perception
- Advanced searches can yield potential clients
- Adds relevance when researched by clients and journalists
Promoting your business where your customers spend the most of their time
Social Media Strategy is how your firm interacts with other users, the content it posts, and the messages it sends out over social media channels.
For some legal fields, social media can be used to directly generate enquiries. For others, having active social media profiles can show those researching your firm your successes and that you are a reputable firm.
Not every law firm will benefit from a social media strategy, and if it won’t help your bottom line then we’ll be honest. However, some firms can stand to benefit in more ways than one from a good, dedicated strategy.
One firm instructed us after seeing value in their existing Paid Search campaign, but didn’t have the in-house expertise to take it to the next level.
Over a course of 1 month and on further to our 3 year on-going relationship, we have built out their campaigns to be extremely profitable and regularly attract complex and serious private cases. We attract these cases at a price many times lower than these enquiries would typically be brokered our for.
This frequently involves competing with household names, building trust in their boutique firm over companies with revenue exceeding $5bn. Even in these instances, we still manage to attract a high-caliber of client for this firm.